DAHSAR is a New York City–based advertising production studio founded by Rashad Rastam. Rashad’s work sits at the intersection of art, entertainment, community, and culture.
Rashad began his career as a concert photographer before transitioning into streetwear and menswear buying. His practice evolved into curating independent gallery exhibitions, producing merchandise, executing wheatpaste and billboard campaigns, photography, and leading collaborative brand projects, all under DAHSAR.
Established in 2012, DAHSAR is an out-of-home (OOH) marketing & production company. We specialize in wheatpasting, guerrilla marketing, experiential activations, art direction, billboards & campaign activation consultation.
As someone who explores city culture, we take pride in knowing the streets better than anybody. We scout the best locations possible for our clients and your campaign is strategically promoted at specific locations that are sure to reach your target market & maximize your impressions.
Today, Rashad hosts Wear Many Hats, a mindfulness-driven podcast featuring conversations about guests’ creative mediums and their purpose. He is also the founder of Matsar, a food and beverage wellness brand rooted in his Malaysian heritage.
